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Research papers

Monetising NPS to drive investments in CX

The volatility of the airline business, navigating oil prices, the environment, exchange rates, etc.makes CX investment decisions very challenging. Monetising NPS and creating a calculator to identify economic return enabled us to gain buy-in for...

Catalogue: Latin America 2020 - Insights Festival
Authors: André D'Abreu, Heitor Torres, Dana DiGregorio, Shane Baxendale
Companies: MESH Experience, LATAM Airlines Group
October 19, 2020
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Citation

D'Abreu, Torres, DiGregorio and Baxendale (2020a, October 19). Monetising NPS to drive investments in CX. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/monetising-nps-to-drive-investments-in-cx


Research papers

A healthier approach to research: Prescribing real-time solutions in healthcare

Sanofi, joining forces with MESH Experience, has been able to use cutting edge Real-time Experience Tracking (RET) to uncover the real behaviour of the hard-to-reach audience of doctors, especially as the digital landscape evolves in this field. The...

Catalogue: Latin America 2019
Authors: Marcello Garritano, Ana Alvarez
Company: MESH Experience
April 7, 2019
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Citation

Garritano and Alvarez (2019a, April 07). A healthier approach to research: Prescribing real-time solutions in healthcare. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/a-healthier-approach-to-research-prescribing-real-time-solutions-in-healthcare


Research papers

Alchemy!

In medieval times people sought a universal elixir. They failed, just as modern insighters fail if we proselytise one approach is ‘the future’. We search for truth through data – but history tells us there is no universal...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Author: Fiona Blades
Company: MESH Experience
November 11, 2018
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Citation

Blades, F. (2018a, November 11). Alchemy!. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/alchemy--9439


Research papers

Redesigning a brand tracker

Main impact:As the Latin Airline giants TAM and LAN merged, they faced a whole host of challenges ahead of them as they looked to restructure and gain efficiencies, whilst shaping a strategy for the new LATAM brand. They joined forces with MESH...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Authors: Marcello Garritano, Priscila Tavares
Company: MESH Experience
March 15, 2018
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Citation

Garritano and Tavares (2018a, March 15). Redesigning a brand tracker. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/redesigning-a-brand-tracker


Research papers

The marketing impact score

This presentation answers a key client question: what is the right Marketing Metric?

Catalogue: Big Data World 2017: Smart Data Integration
Authors: Caroline Smiley, Fiona Blades
Company: MESH Experience
November 7, 2017
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Citation

Smiley and Blades (2017a, November 07). The marketing impact score. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-marketing-impact-score-9139


Research papers

Million-dollar snackables

When you're lacking decades of experience, can you still influence the highest levels of decision making in a huge global corporation? Of course, if you speak the right language. This inspirational tale of two young researchers, understanding that...

Catalogue: Congress 2016: #WOW
Authors: Catherine Rickwood, Caroline Smiley
Company: MESH Experience
September 22, 2016
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Citation

Rickwood and Smiley (2016a, September 22). Million-dollar snackables. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/million-dollar-snackables-8882


Research papers

20:20:20- 20 predictions for 2020

20:20:20, provocative theories that create real controversy! This research presents some of the latest thinking surrounding our ever-changing industry. There’s something for everyone in this piece as the 20 predictions are applicable to a range...

Catalogue: Congress 2015: Revelations
Author: Ernest Collings
Company: MESH Experience
October 1, 2015
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Citation

Collings, E. (2015a, October 01). 20:20:20- 20 predictions for 2020. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/20-20-20--20-predictions-for-2020


Research papers

Sustainable research

Sustainability is at the top of all major companies’ agendas, yet it is an issue that tends to get siloed in research into research about sustainability or giving to charity. PepsiCo and MESH Planning are seeking to integrate sustainability into...

Catalogue: Congress 2013: Think Big
Authors: Ana Alvarez, Fiona Blades
Company: MESH Experience
September 26, 2013
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Citation

Alvarez and Blades (2013a, September 26). Sustainable research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/sustainable-research-8078


Research papers

From Rio to the rest of the world

As economies like Brazil emerge, a seismic shift is taking place in the marketing budgets of global brands, out of developed markets and into those rapidly increasing in wealth and influence. What does this mean for market research? The...

Catalogue: Congress 2012: Accelerating Excellence
Authors: Ana Alvarez, Fiona Blades
Companies: PepsiCo, MESH Experience
September 13, 2012
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Citation

Alvarez and Blades (2012a, September 13). From Rio to the rest of the world. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/from-rio-to-the-rest-of-the-world